Reflecting back to the year 2007, I embarked on an exciting business journey, opening my own hair salon in Chester. What added an extra layer of excitement was my vision for a healthier, more sustainable salon. I dedicated myself to researching and sourcing the cleanest products available online, driven by the desire to benefit both our valued customers and the talented stylists who worked with these products.

My vision extended beyond mere aesthetics; it encompassed a comprehensive commitment to a cleaner, more sustainable salon experience. The goal was to create an environment where beauty thrived in harmony with nature, not at its expense. This vision became the cornerstone of our salon’s identity.

By embracing cleaner, greener alternatives to conventional hair care products and adopting eco-friendly practices, we aimed to create a win-win situation for all. This marked the end of the era of pungent ammonia-filled products and the era of uncertainty about the carcinogenic ingredients they contained.

The transition to sustainable and eco-conscious products was not without its challenges. It demanded research, dedication, and a willingness to challenge the status quo. We embraced new ingredients and product lines that not only transformed hair but also minimized the environmental impact. The result was a salon experience where beauty was enhanced, not compromised.

Through this journey, our salon became a beacon of hope and inspiration for clients and industry peers alike. We demonstrated that beauty could be achieved without compromising on our shared responsibility towards the environment. The salon was not just a place of transformation but a hub of education, sparking conversations about the importance of sustainable choices and ethical practices in the beauty industry.

Having experienced first hand the potential toxicity of the salon environment due to constant exposure to chemicals, my mission was clear. In 2009, to my surprise, a customer nominated me for the Cheshire Businesswoman of the Year award, and I proudly received the honor. The reason behind this recognition was my forward-thinking business approach and the painstaking research and commitment to sourcing the purest products available. It was all about creating a safer, healthier environment for our dedicated staff and cherished customers.

Today, 16 years on, and as our salon continues to thrive, the vision of a cleaner, more sustainable salon remains a guiding light. It’s a testament to the fact that innovation and sustainability can go hand in hand in the world of beauty. With each client we serve, we are not just transforming appearances; we are contributing to a world where beauty and sustainability coexist in perfect harmony.