Plant-powered beauty, straight from the Italian Alps.
MY.ORGANICS is a clean, conscious haircare brand born from a deep respect for nature—and a passion for professional performance. Every formula is infused with organic essential oils and plant extracts, harvested from certified farms across Italy and beyond.
The range is proudly certified by ICEA—Italy’s leading body for ethical and organic certification. This level of accreditation ensures each product meets the same strict safety and purity standards you’d expect from certified organic brands in the UK.
What sets MY.ORGANICS apart is its balance of botanical purity and salon-level effectiveness. Free from SLS, parabens, formaldehyde, and cruelty, these products soothe the scalp, strengthen the hair, and wrap each strand in gentle, sustainable care.
Whether you’re drawn to it for its natural scent, its skin-kind formulas, or the understated elegance of its packaging—MY.ORGANICS offers a quiet kind of confidence: clean, calm, and beautifully effective.
Ideal for:
Core Values of MY.ORGANICS