This" no yellow", purple shampoo is ideal for blonde, grey, white or bleached hair. It revives the highlights, enhancing the brightness of light hair and neutralizing their yellow shades. The natural extract of walnuts, almonds, and a precise concentration of vitamins deeply nourish the hair leaving it soft and smooth.

What Does Purple Shampoo Do? Fights Off Yellow, Brassy and Orange Tones in Blonde Hair. Neutralizes Warm Tones in Blonde Hair. Helps Keep Blonde Hair Looking Cool and Fresh For Longer. Why is Organic Shampoo Better?

Free of parabens, sulphates, and harsh chemicals

Free of SLES

Cruelty-Free

Eco-Friendly

Certified Organic or Biodynamic ingredients guaranteed by ECOCERT /ICEA / AIAB/ BDIH

In partnership with OGYRE (love our oceans)

100% Made in Italy certified

My.Organics bottles are completely recyclable